Survivor-centered. Unfiltered. Made to be worn out loud.
BC & M.E.Michelle · Erin

BC & Me presents

Wear the truth.
Own the story.

Statement-making goods for survivors, fighters, supporters, and every member of the Boobie Brigade.

Shop the collectionWhy we made this
Yes, they are fake. The real ones tried to kill me. Breast cancer survivor ribbon artwork.

The original survivor statement

NOT PINKWASHED · SURVIVOR-CENTERED · ZERO WHISPERS · REAL STORIES ·

The first drop

Wear it your way.

Every piece centers the original artwork. Select a category, choose your options, and build your bag.

Michelle & Erin

Our Story

BC and ME, Michelle and Erin. Still Standing, Sassy and Stylish.
No vague promises.BC & Me is independently owned and is not affiliated with a cancer charity. Purchases do not represent charitable donations unless a specific product page says otherwise.

Meet Michelle and Erin. Best friends for nearly 30 years. We talk almost every day - the kind of friendship where you're still picking up mid-conversation even after decades.

In 2020, Erin was diagnosed with invasive ductal carcinoma on her right side. In 2026, Michelle got the same diagnosis on her left side.

Unbelievable? Yes. Sad? Absolutely. But also - this happens more often than anyone wants to admit. Cancer doesn't care about plot armor or timing. Two best friends. Two diagnoses. Same damn disease. Now breast friends.

Here's what we don't connect with: the endless stream of sappy slogans. “I Can.” “Breast Cancer Journey.” Fight Like a Girl. We get it - we don't fault anyone who finds comfort in those words, and if those resonate with you, awesome. But for us? They didn't feel real. We wanted something with more bite. More honesty. A little more “what the hell” energy.

So we built this. Merchandise made for women who are living through this, and the supporters standing beside them - not the version of survival packaged for Instagram, but the messy, complicated, sassy truth.

No platitudes. Just two best friends who happen to know each other's diagnosis dates by heart, making stuff that speaks the language we actually use.

Welcome. Grab something that fits. And hey - if you're reading this, you probably understand.

01

Survivor centered

Designed around lived experience, not a sanitized campaign.

02

Made for real life

Comfortable pieces and gifts that carry the message beautifully.

03

Clear impact

No implied donations or affiliations. If we give, we say exactly where it goes.

The unfiltered blog

Real talk from
BC & Me.

Stories, perspective, and the things we wish someone had said out loud. Written by Michelle and Erin for survivors and the people who show up for them.

Our story September 12, 2026

When your best friend gets the same diagnosis

First Erin. Then Michelle. Six years apart, opposite sides, and the same disease. This is what it feels like when the person who knows you best suddenly understands in a whole new way.

Read the post

We have been best friends for nearly 30 years. We have lived through moves, marriages, kids, careers, and enough daily phone calls to fill a library. Then breast cancer became part of both of our stories.

Erin was diagnosed with invasive ductal carcinoma in 2020. Michelle received the same diagnosis in 2026. There is no tidy lesson in that sentence. It was frightening, infuriating, and strange. It also meant neither of us had to explain every feeling from the beginning.

Some days support looks brave. Other days it looks like a text with exactly the wrong joke at exactly the right time. We are sharing our experience because friendship can hold fear, anger, laughter, and hope all at once.

Real talk September 5, 2026

You do not have to love the pink ribbon

Awareness can be meaningful without asking every survivor to feel cheerful, grateful, or camera-ready.

Read the post

There is no correct way to look like a survivor. You can wear pink every day, never wear it at all, or change your mind whenever you want.

For us, honesty mattered more than polished slogans. We wanted language that could make room for the mess, the anger, the humor, and the fact that surviving does not always feel inspirational.

Your story belongs to you. Choose the words, colors, and symbols that actually feel like yours.

For supporters August 28, 2026

What to say when you do not know what to say

Skip the perfect speech. A simple, specific offer can mean far more than a slogan ever will.

Read the post

You do not need to find a silver lining. Start by listening. Say that you are here, that you care, and that you can handle the honest answer.

Specific help is often easier to accept than a broad offer. Try, "I can bring dinner Tuesday or Thursday. Which works better?" The goal is not to fix the impossible. It is to make one part of the day lighter.

Keep showing up after the first rush of messages fades. Treatment, recovery, and life after diagnosis do not follow a neat calendar.

Need to know

Straight answers.

Who is BC & Me for?

Survivors, people in treatment, supporters, caregivers, and anyone who wants to wear breast cancer awareness with honesty and personality.

How do sizes run?

Apparel is offered in unisex sizing. Product-specific measurements and fit notes will appear with each final production listing.

Do purchases support a charity?

Not automatically. BC & Me is an independent store. Any product tied to a charitable contribution will name the recipient and state the amount or percentage clearly.

When will orders ship?

Production and shipping estimates will be shown at checkout once fulfillment is connected. Made-to-order items may require additional time.

Join the Boobie Brigade

New drops. Real talk. No fluff.